Adding Google Analytics to your assessment quiz allows you to track user behavior, measure engagement, and gather valuable insights. Here’s a step-by-step tutorial on how to add Google Analytics to your assessment quiz:
Step 1: Create a Google Analytics Account
If you don’t already have a Google Analytics account, go to Google Analytics and sign up for a free account.
Follow the prompts to create a new property for your website, and you’ll be provided with a unique tracking code.
Step 2: Get Your Google Analytics Tracking Code
Once your property is created, navigate to the “Admin” section in Google Analytics.
In the “Property” column, click on “Tracking Info” and then “Tracking Code.”
Copy the entire tracking code provided.
Step 3: Integrate Google Analytics with Your Assessment Quiz
The method for integrating Google Analytics can vary depending on the platform or plugin you are using for your assessment quiz. Below are general instructions, but you may need to refer to the documentation of your specific quiz tool for precise steps.
Option 1: Adding Code to Header/Footer (HTML)
In your WordPress dashboard, go to “Appearance” > “Theme Editor” or open the theme customization options.
Look for a file called header.php or a similar name that controls the header section of your website.
Paste the Google Analytics tracking code just before the closing </head> tag.
Example:
Replace YOUR_ANALYTICS_ID with your actual Google Analytics property ID.
Option 2: Using a WordPress Plugin
Install and activate a Google Analytics plugin on your WordPress site, such as “MonsterInsights” or “Analytify.”
Follow the plugin’s setup process and enter your Google Analytics credentials.
The plugin will automatically add the necessary tracking code to your site.
Step 4: Verify Google Analytics Setup
Return to your Google Analytics account and navigate to the “Realtime” section.
Open your assessment quiz in a new tab and interact with it.
In Google Analytics, you should see real-time data reflecting user activity on your quiz.
Step 5: Set Up Goals (Optional)
In Google Analytics, go to the “Admin” section.
Under the “View” column, click on “Goals.”
Create a new goal to track specific actions within your assessment quiz, such as quiz completions.
Step 6: Monitor and Analyse Data
Give Google Analytics some time to collect data.
Regularly check your Google Analytics dashboard for insights into user behavior, traffic sources, and engagement.
By following these steps, you can successfully add Google Analytics to your assessment quiz and gain valuable insights into how users interact with your content.